Why Now, of All Times?
25 Aug
By now, everything that could possibly be said about Steve Jobs’ stepping down as Apple CEO has been said, and every speculation that could be speculated has been (speculated). Will Apple lose its edge without the genius and vision of Jobs to lead it? Will the “illness discount” that investors have been factoring into Apple share prices in preparation for the day he resigned finally disappear, now that Jobs has taken the long-expected step? Will the company be able to keep churning out the kind of products that keep people waiting on long lines at Apple Stores to buy them?
Those are all matters for the future; all we have is the here and now. And those here and now questions are pretty straightforward, for the most part. Why did Steven Jobs resign? Because of his health problems. How did investors take the news? Very well, considering the import of the move; Apple shares were down a bit, and actually bounced back somewhat. Why did Jobs decide to leave now? 
Ah. There is a here and now question to be speculated on. Why indeed now? Here is some speculation on that: While the move was long-expected, it’s likely that Jobs timed it in order to ensure that Apple stock would suffer as little as possible. Announcing the resignation in the middle of August, when many investors are on vacation, would give investors time to absorb the news and get used to the idea of Tim Cook as permanent CEO.
In addition, the move comes just weeks before the expected release of the iPhone 5, which, according to many analysts, will be the biggest selling smartphone in history, by far. A recent poll by web price comparison site Pricegrabber said that 35% of American consumers – as many as 75 million people – plan on buying an iPhone 5. When the lines start to form outside Apple Stores around the world, people will be forgetting about Steve Jobs very quickly, imho. Steve Who?









